Perishable News Steven Muro 10/15/24 Perishable News Steven Muro 10/15/24 Self-Checkout Survey Highlights Key Opportunities to Increase Sales of Fresh Produce As self-checkout continues to shape the retail landscape, a recent consumer survey conducted by Fusion, a business-to-business marketing agency for fresh food, reveals insights into the behavior and preferences of today’s shoppers.Read Article → Read More The Shelby Report Steven Muro 10/15/24 The Shelby Report Steven Muro 10/15/24 Survey: Self-Checkout Presents Opportunities For Fresh Produce Sales As self-checkout continues to shape the retail landscape, a recent consumer survey conducted by Fusion, a business-to-business marketing agency for fresh food, reveals insights into the behavior and preferences of today’s shoppers.Read Article → Read More Vision Magazine Steven Muro 6/18/24 Vision Magazine Steven Muro 6/18/24 Marketing Sets the Table for Sales Staff Master fruit and vegetable marketer Steven Muro talks key lessons he’s learned from over 25 years since the company’s founding, future trends, and how marketing strategies have evolved.Read Article → Read More Produce Business Steven Muro 2/1/24 Produce Business Steven Muro 2/1/24 Packaged Fruit Accounts For Incremental Dollar Growth, But Bulk Is Still Preferred Fusion, a business-to-business integrated marketing and research agency, took a deeper dive into the produce category to uncover shopper preferences between choosing their fruit.Read Article → Read More Produce Blue Book Steven Muro 10/23/23 Produce Blue Book Steven Muro 10/23/23 Survey Shows Packaged Fruit Growing, but Consumers Still Prefer Bulk Fusion’s research shows that packaged fruit accounts for incremental dollar growth, but bulk is still preferred among consumers. Recyclable containers are preferred over plastic bags…Read Article → Read More The Packer Steven Muro 10/23/23 The Packer Steven Muro 10/23/23 Shoppers Want Bulk Fruit or Small, Sustainable Packaging, Says Fusion Survey Even though bulk fruit is still what most shoppers prefer, packaged fruit is becoming more popular — especially in certain ways. Read Article → Read More The Produce News Steven Muro 6/28/23 The Produce News Steven Muro 6/28/23 NWPB To Employ Variety of Research Initiatives To Promote Watermelons New in 2023, the board will work with Fusion Marketing to execute consumer research that will provide key insights into the watermelon consumer, which will aid in building consumer demand.Read Article → Read More The Produce News Steven Muro 6/22/23 The Produce News Steven Muro 6/22/23 Experts Opine on the State of Produce Marketing Recovering from pandemic pressures, businesses are now faced with inflationary concerns, economic uncertainty and a skittish public. How should produce companies respond? The Produce News asked a group of veteran ag marketing experts.Read Article → Read More The Produce News Steven Muro 9/1/22 The Produce News Steven Muro 9/1/22 Marketing Roundtable: Experts Zero In On Promotional Strategies Inflationary pressures, ongoing COVID-19 worries, labor shortages and supply chain issues continue to dominate business discussions. How should produce companies react to these concerns when designing marketing plans or launching new products? Read Article → Read More The Packer Steven Muro 8/17/22 The Packer Steven Muro 8/17/22 How to Build Winning Sales and Marketing Strategies: Q&A with Fusion’s Steven Muro To learn more about the past, present and future of fresh produce marketing, The Packer recently connected via email with Steven Muro, Fusion founder and president. Read Article → Read More And Now U Know Steven Muro 8/10/22 And Now U Know Steven Muro 8/10/22 Fusion Founder and President Steven Muro Hosts Hass Avocado Board Webinar It is said time and time again, but knowledge is truly one of the most valuable things we can attain in this life. Read Article → Read More And Now U Know Steven Muro 8/8/22 And Now U Know Steven Muro 8/8/22 Fusion Marks 25 Years of Industry Success; Steven Muro Shares A quarter of a decade—that is how long Fusion has been providing the supply-side with tools to bolster their sales and distribution processes. Read Article → Read More Retail Tech Insights Steven Muro 8/5/22 Retail Tech Insights Steven Muro 8/5/22 Directing the Path to Success New-age retailing is a complex paradigm. On one end of the spectrum, there are hundreds of vendors and suppliers who try to get their products faster to market and sell them across retailers. Read Article → Read More The Produce News Steven Muro 8/3/22 The Produce News Steven Muro 8/3/22 Super Users Drive Retail Avocado Growth The avocado has experienced almost unprecedented sales growth in the U.S. market over the past decade and there is evidence that it is the “super users” that are driving that growth and should be the consumer segment retailers target. Read Article → Read More The Produce News Steven Muro 8/1/22 The Produce News Steven Muro 8/1/22 Marketing During a Pandemic Proved to be a Challenge With retailers focusing intently on filling their produce shelves and navigating a stretched supply chain during the pandemic, promotion was often put on the back burner and new product introductions were postponed. Read Article → Read More
Perishable News Steven Muro 10/15/24 Perishable News Steven Muro 10/15/24 Self-Checkout Survey Highlights Key Opportunities to Increase Sales of Fresh Produce As self-checkout continues to shape the retail landscape, a recent consumer survey conducted by Fusion, a business-to-business marketing agency for fresh food, reveals insights into the behavior and preferences of today’s shoppers.Read Article → Read More
The Shelby Report Steven Muro 10/15/24 The Shelby Report Steven Muro 10/15/24 Survey: Self-Checkout Presents Opportunities For Fresh Produce Sales As self-checkout continues to shape the retail landscape, a recent consumer survey conducted by Fusion, a business-to-business marketing agency for fresh food, reveals insights into the behavior and preferences of today’s shoppers.Read Article → Read More
Vision Magazine Steven Muro 6/18/24 Vision Magazine Steven Muro 6/18/24 Marketing Sets the Table for Sales Staff Master fruit and vegetable marketer Steven Muro talks key lessons he’s learned from over 25 years since the company’s founding, future trends, and how marketing strategies have evolved.Read Article → Read More
Produce Business Steven Muro 2/1/24 Produce Business Steven Muro 2/1/24 Packaged Fruit Accounts For Incremental Dollar Growth, But Bulk Is Still Preferred Fusion, a business-to-business integrated marketing and research agency, took a deeper dive into the produce category to uncover shopper preferences between choosing their fruit.Read Article → Read More
Produce Blue Book Steven Muro 10/23/23 Produce Blue Book Steven Muro 10/23/23 Survey Shows Packaged Fruit Growing, but Consumers Still Prefer Bulk Fusion’s research shows that packaged fruit accounts for incremental dollar growth, but bulk is still preferred among consumers. Recyclable containers are preferred over plastic bags…Read Article → Read More
The Packer Steven Muro 10/23/23 The Packer Steven Muro 10/23/23 Shoppers Want Bulk Fruit or Small, Sustainable Packaging, Says Fusion Survey Even though bulk fruit is still what most shoppers prefer, packaged fruit is becoming more popular — especially in certain ways. Read Article → Read More
The Produce News Steven Muro 6/28/23 The Produce News Steven Muro 6/28/23 NWPB To Employ Variety of Research Initiatives To Promote Watermelons New in 2023, the board will work with Fusion Marketing to execute consumer research that will provide key insights into the watermelon consumer, which will aid in building consumer demand.Read Article → Read More
The Produce News Steven Muro 6/22/23 The Produce News Steven Muro 6/22/23 Experts Opine on the State of Produce Marketing Recovering from pandemic pressures, businesses are now faced with inflationary concerns, economic uncertainty and a skittish public. How should produce companies respond? The Produce News asked a group of veteran ag marketing experts.Read Article → Read More
The Produce News Steven Muro 9/1/22 The Produce News Steven Muro 9/1/22 Marketing Roundtable: Experts Zero In On Promotional Strategies Inflationary pressures, ongoing COVID-19 worries, labor shortages and supply chain issues continue to dominate business discussions. How should produce companies react to these concerns when designing marketing plans or launching new products? Read Article → Read More
The Packer Steven Muro 8/17/22 The Packer Steven Muro 8/17/22 How to Build Winning Sales and Marketing Strategies: Q&A with Fusion’s Steven Muro To learn more about the past, present and future of fresh produce marketing, The Packer recently connected via email with Steven Muro, Fusion founder and president. Read Article → Read More
And Now U Know Steven Muro 8/10/22 And Now U Know Steven Muro 8/10/22 Fusion Founder and President Steven Muro Hosts Hass Avocado Board Webinar It is said time and time again, but knowledge is truly one of the most valuable things we can attain in this life. Read Article → Read More
And Now U Know Steven Muro 8/8/22 And Now U Know Steven Muro 8/8/22 Fusion Marks 25 Years of Industry Success; Steven Muro Shares A quarter of a decade—that is how long Fusion has been providing the supply-side with tools to bolster their sales and distribution processes. Read Article → Read More
Retail Tech Insights Steven Muro 8/5/22 Retail Tech Insights Steven Muro 8/5/22 Directing the Path to Success New-age retailing is a complex paradigm. On one end of the spectrum, there are hundreds of vendors and suppliers who try to get their products faster to market and sell them across retailers. Read Article → Read More
The Produce News Steven Muro 8/3/22 The Produce News Steven Muro 8/3/22 Super Users Drive Retail Avocado Growth The avocado has experienced almost unprecedented sales growth in the U.S. market over the past decade and there is evidence that it is the “super users” that are driving that growth and should be the consumer segment retailers target. Read Article → Read More
The Produce News Steven Muro 8/1/22 The Produce News Steven Muro 8/1/22 Marketing During a Pandemic Proved to be a Challenge With retailers focusing intently on filling their produce shelves and navigating a stretched supply chain during the pandemic, promotion was often put on the back burner and new product introductions were postponed. Read Article → Read More
